58+ Trending & Best-Selling Products to Sell Online 2021
The secret to long-term eCommerce success is not just finding any old trending product and adding it to your store. You want to find trending products that have consistently shown popularity over time to become best-sellers. Plus, of course, you want to make sure that they fit your store’s target shopper perfectly.
So, what are these trending best-selling products you should be researching when expanding or creating your online store? Which products from last year’s Best-Selling Products to Sell Online 2019 list, stood the test of time to become big sales earners this year?
We’ve got you covered!
We compiled this list of the top 58+ best-selling products in 2020 to sell online in 2021 and divided them by the most popular eCommerce niches – so you can find your next big seller with ease! But first, let’s look at the top five products trending during lockdowns around the world.
58+ Trending & Best-Selling Products to Sell Online 2020, By Niche
COVID-19 Trending Products 2020
With the spread of COVID-19, many of the eCommerce market trend projections you made for 2020 have changed. Markets and trends continue to change rapidly, and it’s not just obvious products like gloves, sanitizer, and masks – some other categories are seeing a huge jump in demand. The first product groups we will look at in this post are some of the most significant product trends happening right now in May 202.
One of the most interesting items on our 2020 trending products list is the bread maker.
If you’re not selling in the home or kitchen appliance niches, you may be tempted to overlook this product trend. However, with the increase in bread maker interest comes an increase in demand for food products such as flour and other bread-making ingredients, as well as sourdough and other recipes – which can be used to create popular eCommerce blog topic posts.
2. Disposable Gloves
The demand for disposable gloves increased by 670% at the beginning of 2020, which makes this product one of the fastest-growing eCommerce product categories this year so far.
As you can see on the map below, the UK, North America, South Africa, Brazil, and Australia have top online searches for disposable gloves.
3. Dumbbells [& Other Home Fitness Equipment]
Another big product trend in 2020 is dumbbells. As you can see by the trend graph, recent lockdowns and gym closures increased the demand for online dumbbell sales in a big way. In fact, the demand for buying weights online increased by 307%.
But that’s not the only product in the fitness niche that got a considerable interest bump in 2020. Here are some other trending products to consider selling this year:
4. Hand Sanitizer
Next on our list of trending products in 2020 is hand sanitizer. Although the peak has dropped slightly in May, the overall demand for hand sanitizers has leveled out much higher than in 2019.
And depending on the region you’re selling in, there is still a lot of potential to be had here, especially if you’re selling in the online cosmetics niche and you brand it to stand out from the crowds.
5. Reusable Face Masks
Lastly, let’s talk face mask trends. Not only are people buying up disposable masks from supply stores, but they are also looking for reusable fabric masks at massive search rates. This is where apparel stores can adapt and take advantage of this fast-growing product trend.
Not only does it give online fashion brands a way to expand their accessories section, but if you’re selling fabric or sewing gear, you can include DIY reusable masks in your eCommerce blog topics or include a DIY mask kit as a bundle product promotion. Or, if you are looking for a new eCommerce store idea, why not create a niche reusable mask brand from scratch using print-on-demand.
Apparel & Accessories Trending & Best-Selling Products to Sell in 2020
The second group of best-selling products we will explore all fall under the apparel and accessories niche – the leading eCommerce industry.
6. Bodycon Dresses
The term ‘bodycon’ comes from ‘body conscious,’ a term given to tight-fitting styles of clothing. Bodycon dresses are therefore figure-hugging dresses, which shot to fame in 2013 thanks to celebrities like Nicki Minaj and Cardi B.
Usually made from fabrics such as Spandex and Lycra, they cling to the body, designed to emphasize the wearer’s body contours and come in a variety of styles, patterns and colors. Since shooting to fame, they have been a steady best-selling product in the women’s apparel niche and have become a popular category in online clothing stores.
Here are the global regions where bodycon dresses are the most popular, with the top locations being the UK and US:
Pro Tip: Before adding bodycon dresses to your store or creating a store, especially around this niche, it’s important to take into consideration who your target market is and do some research before just diving head-first into this trending product. Here’s an interview video from Glamour Magazine, where they asked a variety of women to discuss their bodycon dress experiences. There’s a ton of insight into what they think of quality, comfort and sizing – which could be hugely helpful in manufacturing a product that stands out from the competition.
Cardigans are a great example of a constant best-selling product to add to your store for next year. As you can see from the graph below, their popularity has been constantly growing since 2008 and will continue to grow through to 2020:
With so much variety in the types of fabric – thin or thick, styles, colors and patterns – they have selling potential all year round.
Cardigans can be particularly sale-boosting if you’re selling globally, to regions that have opposite seasons. Here are the global regions where best-selling cardigan products are most popular:
8. Crop Tops
From celebrities on the red carpet to kids at the mall, crop tops are everywhere and given their style versatility, it is no surprise why. After five years of trending, this best-selling product shows no sign of slowing down and if you’re not on the crop top bandwagon, there is still plenty of time!
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