Local SEO for Home Contractors - WHY?
Updated: Aug 4, 2019
SEO is an acronym for “search engine optimization.” It refers to making your website friendly to search engines such as Google, Yahoo, or Bing. Search engines utilize web crawlers to comb through websites looking for search terms (a “search term” being whatever you enter into the box when doing a search using any search engine). Regardless of what you’re searching for, the search engine will only display pages where web crawlers have detected words matching your search term.
So, search engine optimization refers to the practice of including terms that people use when searching for the types of services you provide in the copy and tags on your website. For home building contractors, terms like “home remodeling” or “home construction” would be logical choices; those can be further refined to reflect a company specialty, such as “bath remodeling.” The whole point of SEO is to boost your search rankings and get your site to the first page of search results for search terms that potential customers are likely to use when looking for the type of services you offer. The search terms you choose to highlight in your website’s content are known as “keywords;” incorporating those keywords into your site’s content several times signals to web crawlers that your site contains content strongly relevant to the search term, which the search engine rewards by ranking the site higher – hopefully on the first page of search results. You can target multiple search terms/keywords as well, so customers will see your listing whether they search for “home builder” or “residential contractor,” for example. More Info: https://fortunemarketinginc.com/small-business-marketing-2/local-seo-for-home-contractors/ #facebook #referringbusinessgroup